About MyBrandAcademy.com

How it all started

Founded by Andy Gooday in the Spring of 2009, MyBrandAcademy was conceived as a solution to the challenges facing Job Hunters in the today’s market: A market of new and different ways of communicating with potential employers.

For the first time Job Hunters have access to the dynamic training programs delivering strategies and techniques that can be instantly applied to improving their job search.

MyBrandAcademy focuses on two areas:

Teaching Job Hunters how to structure their search, make connections with the right people and how to utilise their resources effectively.

By invitation only, The Platinum Career Program for Professionals, Managers and Executives, shifts the focus to how to maximise; their own effectiveness, their professional impact and the contribution of their team.

The New Success Criteria

MyBrandAcademy has identified the gulf that now exists between a select few professionals who quickly and successfully progress their career and those that don’t. The defining factor centres not on their raw skills, but instead on the way that they embrace and utilise the new generation of resources and tactics.

Andy reveals “Executive, Professional and Managerial roles are in the most competitive area of recruitment with fewer roles and seemingly less opportunity for the candidate who sticks to the tried and tested routine of pen, paper and postage stamp.”

MyBrandAcademy recognises that the multi faceted options of online and digital resources, and social networking can be confusing and alienating; this is exactly the point from which Job Hunter’s Bootcamp starts the process.

Fast Track to The Job You Want

Job Hunters Bootcamp is a unique one day seminar which will guide you through the process of identifying exactly what unique set of skills and experience you can offer to an employer.
Supported by the expertise available at the seminar you will develop your strategy based around ‘My Brand’; encompassing every facet of the Job Hunting process.
Once you have established ‘My Brand’ you will have all the tools to ensure that your Job Hunting activities are relevant and consistent across all your applications

Mastering Online Social Networking in Business

Twitter, Facebook, LinkedIn, Ecademy, Naymz, Plaxo, Xing, LookUPPage, Viadeo, slideshare, Ning, Hi5, Myspace, Digg……….
It’s official; “Social Media is more popular than porn!” – Time Magazine. LinkedIn, launched in 2002, has more than 41 million professional users and grows by over 70,000 per week in the UK alone.

The list of social networks grows by the week, and the choice for Job Hunters can be mindboggling. Although many candidates understand the power of this communication they are unsure and lack confidence in how create the impact and generate the professional leverage they hope to gain.

Job Hunters Bootcamp, and the forthcoming book authored by Andy Gooday, ‘Get Well Connected’, will identify the benefits and techniques of professional networking and fast forward your social media capabilities.

Understanding Personal Branding

‘Personal Branding’ has been talked about since 2005, but it is an organic process that has moved with the times and is now a buzzword for 2009.

In the process of developing MyBrandAacademy Andy Gooday has interviewed leading experts and authors around the world and edited the conversations into useful and easily absorbed summaries.  all now available to MyBrandAacademy alumni on a monthly basis.

JHB combines all of the latest ideas, advice and resources and edited them into one simple and compelling exercise.
Andy explains, “On completion of the one-day event JHB attendees will have absolute clarity about their personal ‘professional’ brand.”
“With this knowledge and confidence they will be able to immediately begin the process of marketing themselves on line to their targeted employers.”

What Can This Do For You?

“I’ve sent my CV to 100 recruiters and not had a single reply”
“Without wanting to sound over confident, I was a perfect fit for the job, and yet I didn’t even get an interview”
“Where do I start? There are so many websites!”
“Who can I trust?”
“I spend so much time on line, isn’t there a better way?”

Perhaps this sounds familiar?
Job Hunters Bootcamp is the answer to these questions.

Andy responds that “Not only will it supercharge your CV, but it is proven that candidates who master online network opportunities will be rewarded with better jobs and above average packages”.
JHB is not just another box to tick on a ‘course junkie’s tour’ of training, attendees will complete a process during the day which prepares a dynamic and achievable personal action plan. This can be immediately implemented to give job hunters a competitive advantage in the competitive recruitment market.